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Establishing Credibility And Personalizing Your Marketing With Video Testimonials
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Remember: the best time to ask for a video testimonial is after a successful experience. Makes sense, right?You’ll want your clients to be enthusiastic and upbeat when recording videos. So, ask them when they're still glowing with happiness and satisfaction. That way, others can feel just as energized about what you're offering when they view the content on your website or social media properties.
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Student Video Testimonials: 3 Helpful Ways To Maximize Your Campaign
What's the top priority for your school's marketing strategy? If it doesn't include video testimonials with your students featured front and center, you have some adjustments to make.Today's students aren't going to connect with scripted, stale video testimonials. When they're exploring your website and social media accounts, they'll probably gloss over testimonials that are written out. When they're looking at potential schools, making a decision that will impact the rest of their lives, they'll want to hear directly from other students. Until they visit in person, the content you put out on your website and social media platforms is the only glimpse potential students will get into life on campus. Here are a few ways to make sure your video testimonials will ensure a great first impression:
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3 Authentic Testimonial Video Examples to Inspire Your Next Campaign
Picture this: You're thinking about taking the leap and integrating video testimonials into your marketing strategy, but you aren't sure where to begin or what exactly makes a good customer video testimonial.
We can't stress it enough when it comes to capturing authentic customer testimonials – details make all the difference (which largely depends on asking your customers the right questions as well.)
To help inspire your next campaign, here are three testimonial video examples that demonstrate how important it is to showcase the opinions of real customers:
But this engaging customer review about Skinny Girl Tea has managed to establish credibility and stand out amongst the competition.
What we liked:
How often have you seen something on TV or in an ad, only to discover it looks very different in person? The customer not only had the actual product in-hand, but she also opened the package to show viewers exactly what it looked like.
When applicable, ask your customers to record their testimonial with the product to provide added credibility and authenticity. There's nothing worse than when the "what you see is what you get" expectation doesn't hold true!
We want assurance that the product or service we're considering can really deliver on what they promise, right? And when it comes to products that could help save lives, like the Medical Care Alert bracelet, you want to make sure they do just that.
What we liked:
What did we like about this testimonial? It's simple – this is an honest testimonial about her experience with this life-saving device.
Purchased for her mother, the customer was able to provide value by sharing her experience using the device thus far.
Encourage your customers to take an anecdotal approach when recording their testimonials. Not only will this be more engaging for viewers, but since it's hard to "fake" an authentic customer story, this will also help build trust with those who want to learn more about your product or service.
If you're a freelancer, there's nothing worse than sitting and waiting for that next gig to appear.
What we liked:
While there's value to a video testimonial from a customer who just purchased your product or service and can't stop raving about, it always helps to have testimonials from long-time customers as well. This customer states right off the bat that they've been a user of this software for two years.
However you decide to promote your campaign, make sure you're targeting your loyal customers so they can share their long-standing experience with your brand. A new customer can provide that initial first impression with your product or service (which is still key!) and help establish credibility with prospects, but a long-time customer who can discuss their on-going relationship with your organization can often speak greater volumes.
The competition is fierce nowadays, and utilizing video testimonials can make all the difference when it comes to making your product or service stand out, appear genuine and trustworthy.
Separating yourself from the pack doesn't have to be a challenge if you have happy customers willing to speak about their experiences. So why not let them do the talking?
3 Common Misconceptions About Getting Testimonials from Customers
Getting from Point A to Point B can sometimes seem like an intimidating process when it comes to achieving your business goals – especially when asking your customers to vouch for your product or service.
But despite what you may think, actually getting testimonials from customers doesn't have to be a daunting task.
Here are three common misconceptions that we'd like to put to rest:
Yes, this can be true – but only if you go about it the wrong way.
For instance, think about those (often pesky) online surveys we're prompted to fill out after making a purchase. Even if you're over the moon about the product or service, how likely are you to fill it out if there are 20 open-ended questions that are all mandatory? Probably not as likely compared to a survey with half the amount of questions!
Be sure to ask the important questions, but simplify them in a concise way. This will ensure you get the most valuable feedback and responses, as well as demonstrate that you value your customers' time.
Offers and incentives can definitely entice customers to sing your praises. However, this doesn't always have to be your main tactic when it comes to getting those coveted testimonials.
Keep the idea of offering an incentive in exchange for testimonials on the back burner (especially if you're operating with a limited budget.) We've found that more often than not, customers need little motivation to "go to bat" for your organization or brand after they've had a positive experience.
That depends on the customer. While some might be more comfortable writing a text-based review or testimonial, some customers might be more inclined to record a short video if their time is limited, or if they aren't sure how to frame a written response. (Another important consideration: Keep in mind that video testimonials tend to be more visually appealing to prospects than large blocks of text. The more engaging your approach, the better your results.)
Not matter which path you take, be sure to ask the right questions since this will provide the guidance your customers need to submit their testimonials.
What other hesitations do you have about getting customer testimonials? Comment and let us know!
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3 Engaging Testimonial Video Examples to Inspire Your Next Campaign
3 Engaging Video Testimonial Examples to Inspire Your Next Campaign
We get it – embarking on a video testimonial campaign can seem daunting, especially if you haven't done one before.
And it can be even more difficult to get started if you're not exactly sure how to begin or are lacking in the inspiration department. (Hey, it happens to us all!)
Lucky for you, we like to regularly provide video testimonial examples to help get those creative juices flowing. But we realize that more examples = more ideas to help get your campaign off the ground.
For more creative inspiration, here are three video testimonial examples to reference when developing your upcoming campaign.
And with seemingly limitless options in the market for products like hair straighteners, video testimonials about the Solia Flat Iron can be invaluable promotional tools.
What we liked:
This customer review about the Solia Flat Iron does just that by not relying on praise alone, but with an actual product demonstration.
When applicable, ask your customers to record their testimonial not just with the product in hand, but to actually use it during the video. By doing so, the customer review will seem more credible and authentic since viewers will get a "real-time" viewing of the product in action.
Learning a new skill or field of study isn't supposed to be an easy process, especially when it comes to organic chemistry. Enter StudyOrgo.com, an education service that offers study assistance with their custom suite of tools.
What we liked:
What did we like about this testimonial? It's simple – this is an honest testimonial about her experience with a study aid that worked.
By disclosing what led her to sign up StudyOrgo (failing her first organic chemistry exam), her customer testimonial appears more real, genuine and relatable.
Ask you customers to take an anecdotal approach when recording their testimonials. By discussing their personal experiences in an engaging manner, viewers are more likely to relate to their stories and find the product or service more credible in their claims.
Remember, authenticity is crucial when it comes to customer testimonials, and you want to seize every opportunity to demonstrate that your brand or organization can be trusted.
Products that seem too good to be true or gimmicky aren't always likely to intrigue consumers. This product review of the Glasstic Water Bottle shatters that notion, with a first-hand account by a real customer.
What we liked:
This is yet another good video testimonial example since the customer actually included the product in her recording. Positive praise aside, she quickly disassembles the product to show the glass portion, which demonstrate ease of use as well as offers a true glimpse at what potential buyers can expect if they decide to purchase.
Again, always encourage your customers to include the product with them during their testimonial. There's nothing worse than buying something that doesn't appear or function as claimed, and leveraging your satisfied customers' experiences can put that fear to bed.
Edward de Bono once said that"creativity involves breaking out of established patterns in order to look at things in a different way." So be sure to not only think outside of the box when it comes to your video testimonial campaigns, but also to think from the perspective of your target audience.
Prospects want assurance that your product or service can truly deliver, so let your customers assure them for you!
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Getting Started: 3 Video Testimonial Questions to Ask Your Customers
You know what can be intimidating? Creating your very first video testimonial campaign – especially creating good video testimonial questions to ask your clients or customers.
Luckily we've simplified the account setup process for our customers. But even the most seasoned content marketing gurus can experience roadblocks when they reach that second step of customizing the recorder language.
After all, the way you phrase your questions can not only significantly impact the number of submissions you receive, but also the quality of your submissions.
Here are three examples of good video testimonial questions and reasons why you should ask them:
You might think asking this question goes without saying, but all too often the word "experience" isn't included, which can be a critical error.
Why exactly? Asking your customers about their experiences will likely result in more descriptive testimonials and explanations why they enjoyed your product or working with your organization.
Even if you aren't unveiling or looking to spotlight any new features, it's still important to ask! By asking each client or customer who records a video testimonial for their favorites, you'll never get the same answer twice, resulting in more quality, authentic submissions to showcase and promote.
Also, note the last word with this question. Even if you think it might be implied that your customers will explain what they like best about your product or service, don't always assume that they'll go more in depth with their responses. After all, detailed explanations or specifics included in your video testimonial responses can help a prospect decide whether they'll become a paying customer or continue to research other options.
An often overlooked question in video testimonial campaigns, this question is a critical one to ask since it brings all the pieces together for your showcasing your product or service.
Your brand or organization may be the best out there, but a customer discussing how your team helped to troubleshoot an issue or how your product or service was able to solve their problem quickly and efficiently will better distinguish you from the competition.
Still feeling stuck? Remember to always keep in mind how you want each response to appeal to prospective customers or clients, and this will help inspire new and unique questions to ask when creating your campaign.
3 Ways to Promote Your Next Customer Testimonial Campaign
There's nothing worse than building a solid video testimonial campaign, only to come up short on the number of quality submissions.
And after seeing firsthand what great testimonials look like, you may be unsure how to go about promoting your campaign to encourage maximum participation. That's why it's critical to have a solid strategy in place for promoting your campaign, so you get that quality content from your customers.
Here are some of the best ways to promote your next customer testimonial campaign:
This is a critical one, since having website testimonials front and center can make all the difference in converting visitors into paying customers later on.
To get those testimonials, be sure to place eye-catching calls-to-action buttons on customer-facing pages, customer reviews pages, blog posts, or in modal windows. This is a simple and effective tactic to increase campaign visibility and reach your audience.
While there are several different ways you can integrate your video testimonial campaign in your email marketing strategy, it's important not to take a "one size fits all" approach.
For instance, since all of your customers aren't necessarily going to have the same persona-based characteristics, it may be best to target each appropriately. Rather than sending one email about your campaign to your entire customer database, build sub-campaigns based on service type, product categories, etc., and then send a dedicated email to each segment announcing the appropriate sub-campaign.
You're probably well aware of the value behind social media, but we can't emphasize enough how important it is to leverage these channels to promote your campaign.
Granted your results can vary depending on the number of fans and followers you've acquired, so be sure to get creative with your messaging, utilize relevant #hashtags, and – if you're budget allows – consider Facebook and/or Twitter ads to help reach those customers who aren't yet active followers.
No matter what your industry, service or product may be, when it comes to campaign promotion, it all boils down to whether you know your audience. This will not only be a key factor in determining how and where you choose to promote your campaign, but it will also help determine the overall success of your video testimonial campaign.
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The Do's and Don'ts for Creating Video Testimonial Scripts
To script, or not to script? That is the question...
The words "authentic" and "script" don't necessarily seem synonymous when it comes to user-generated videos, and many assume that scripting out what your customers should say is big no-no.
Or is it?
Yes and no – it depends on your approach and what you want to get out of the videos. BUT, should you choose to provide a script for your customers to follow, there are a few conditions and considerations to keep in mind so you can steer clear of getting not-quite-so genuine results.
Here are a few do's and don'ts when it comes to video testimonial scripts:
Don't tell your customers what you want to hear word for word, since they'll likely repeat your script verbatim. While you may think doing so can put some of your more camera-shy customers at ease, viewers can easily tell when it sounds and/or looks like someone's reading from a piece of paper off to the side of the screen.
Give them the question, a brief description and let them do the talking. Remember, the most critical component in ensuring you receive quality video submissions depends largely on the question you ask. This is how you get those valuable insights from customers and establish credibility with prospects.
Similar to how looking at a blank page and writing an essay can seem intimidating, so too can recording a video without a jumping off point. Help them get the ball rolling with a few key phrases to support your question and description.
For instance, when asking a question such as "Why would you recommend our product/service?", you can include something in your description to support your question, like "What makes our product/service different/better than the rest (customer service, easy to use, etc.)?"
However, be sure not to encourage customers to use words that don't sound organic or natural, since these can appear forced. A phrase like "best deal ever" can be a red flag to the end user, so words like this shouldn't be included in your script.
Remember, it's all about the intention and approach. Your video testimonial script should always be a guideline used to provide the recorders with direction so they can speak about their experience in their own words – AND in their own way.
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