Video Testimonial Blog

Why You Should NEVER Buy Video Testimonials

Posted by Jacqueline S. on August 27, 2015 at 8:00 AM

Why You Should NEVER Buy Video TestimonialsWe've said it before and we'll say it again  video testimonials play a critical role in establishing online credibility.

And it makes sense, since a testimonial that's visual and auditory vs. text-based can create a more meaningful connection between consumers (a key factor in why online video use has drastically increased over the past few years). 

But should you actually go the third-party route and outright buy video testimonials to display on your website?

Sure – if you want to lie to consumers and damage your brand credibility in the process. 

Here are some drawbacks with paying for video testimonials:

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Topics: Strategy & Ideas

Video Marketing Statistics for 2015 [INFOGRAPHIC]

Posted by Jacqueline S. on August 20, 2015 at 8:00 AM

Video Marketing Statistics for 2015

It may go without saying, but the use of online video by brands and organizations has skyrocketed in recent years.

And it's no wonder why, given the fast-paced age we live in. Consumers and clients alike aren't just looking to absorb quality information these days. They're looking to absorb quality information quickly and efficiently, making various online marketing efforts – like video testimonials – all the more valuable lead generation tools. 

Don't believe us? Just check out the infographic below by HighQ, which lists some truly incredible video marketing statistics for 2015, including how video marketing is impacting brand awareness, online engagement and lead generation.

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Topics: Strategy & Ideas

The Do's and Don'ts for Creating Video Testimonial Scripts

Posted by Jacqueline S. on August 13, 2015 at 8:00 AM

The Do's and Don'ts for Creating Video Testimonial ScriptsTo script, or not to script? That is the question...

The words "authentic" and "script" don't necessarily seem synonymous when it comes to user-generated videos, and many assume that scripting out what your customers should say is big no-no. 

Or is it?

Yes and no – it depends on your approach and what you want to get out of the videos. BUT, should you choose to provide a script for your customers to follow, there are a few conditions and considerations to keep in mind so you can steer clear of getting not-quite-so genuine results.  

Here are a few do's and don'ts when it comes to video testimonial scripts:

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Topics: Strategy & Ideas

Customer Support Series: Ask More Than 1 Question Within the Same Campaign

Posted by Sean R. on August 10, 2015 at 8:00 AM

Customer Support SeriesWe recently received the following support request from one of our users:

"Is there a way to ask more than 1 question within the same campaign? We're a recruiting company, and we'd like to interview job candidates. Most times, we'll be asking them 3 to 5 questions during their interviews."

There certainly is! However, you'll want to follow the steps below in order to make it as easy as possible for your customers to understand exactly what you're looking for...

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Topics: Customer Support

3 Ways to Promote Your Next Customer Testimonial Campaign

Posted by Jacqueline S. on August 6, 2015 at 8:00 AM

3 Ways to Promote Your Next Customer Testimonial CampaignThere's nothing worse than building a solid video testimonial campaign, only to come up short on the number of quality submissions.

And after seeing firsthand what great testimonials look like, you may be unsure how to go about promoting your campaign to encourage maximum participation. That's why it's critical to have a solid strategy in place for promoting your campaign, so you get that quality content from your customers.

Here are some of the best ways to promote your next customer testimonial campaign:

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Topics: Strategy & Ideas

3 Authentic Testimonial Video Examples to Inspire Your Next Campaign

Posted by Jacqueline S. on August 5, 2015 at 8:00 AM

Picture this: You're thinking about taking the leap and integrating video testimonials into your marketing strategy, but you aren't sure where to begin or what exactly makes a good customer video testimonial.

Sound familiar?

We can't stress it enough when it comes to capturing authentic customer testimonials – details make all the difference (which largely depends on asking your customers the right questions as well.)

To help inspire your next campaign, here are three testimonial video examples that demonstrate how important it is to showcase the opinions of real customers:

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Topics: Strategy & Ideas

Customer Support Series: The Best Methods to Capture Video from Customers

Posted by Sean R. on August 3, 2015 at 8:00 AM

Customer Support Series: The Best Methods to Capture Video from CustomersWe recently received the following support request from one of our trialing users:

"What are some of the best methods to capture video from our customers? We're new to Bravo, and want to make sure we're taking full advantage of the trial period."

This is a great question. Unfortunately, there's no "one size fits all" answer. Every business has its own unique customer base, so methods and results will differ greatly.

The good news: We've put together a few helpful resources to help our users achieve success with their video testimonial campaigns:

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Topics: Customer Support

3 Common Misconceptions About Getting Testimonials from Customers

Posted by Jacqueline S. on July 30, 2015 at 8:00 AM

3 Common Misconceptions About Getting Testimonials from CustomersGetting from Point A to Point B can sometimes seem like an intimidating process when it comes to achieving your business goals  especially when asking your customers to vouch for your product or service. 

But despite what you may think, actually getting testimonials from customers doesn't have to be a daunting task.

Here are three common misconceptions that we'd like to put to rest: 

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Topics: Strategy & Ideas

Success Stories: Time to Hire Uses Bravo to Disarm the Skeptics

Posted by Sean R. on July 29, 2015 at 8:00 AM

Every so often we invite our customers to tell their stories. Today's success story involves Chad Bronstein, founder of Time to Hire. His company connects thousands of qualified commission sales people with businesses who are looking to hire positions in direct sales, in-home sales, outside sales, inside sales, and sales management.

Chad BronsteinWhat exactly does your company do?

Time To Hire helps companies of all types find US-based commission only sales reps quickly and cost effectively.

What sets you apart from other companies in your industry?

  1. Time to Hire is active vs passive recruiting. The current standard for recruiting is the job posting, however candidates typically won't respond to commission-only job postings. Time To Hire actively searches through 130 million resumes to find potential matches and then contacts them on behalf of their customer. Candidates who are interested will call the client directly where they can book them into individual or group interviews.
  2. While it can take several weeks to get responses to a job posting, our service works in just a day or two.
  3. More qualified candidates. Anyone can submit their resume to a job posting. Time To Hire searches for candidates and only interested or curious candidates respond, which leads to a more qualified candidate.
  4. Cost effective. Our service starts at $399.
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Topics: Success Stories

Customer Support Series: Is There A Way For Users to Vote on Videos?

Posted by Sean R. on July 27, 2015 at 8:00 AM

Customer Support Series: Is There A Way For Users to Vote on Videos?We recently received the following support request from one of our customers:

"Is there a way for users to vote on videos? Or some way to allow them to like videos? We're looking to run a video contest."

Absolutely! Our contest widget provides a simple and effective way to run a video contest. Built-in to the widget is the ability for participants to not only record their own video entry, but also watch and vote on their favorites. 

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Topics: Customer Support

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