Video Testimonial Blog

Feature Update: Reducing Video Allowance Roadblocks

Posted by Sean R. on Jun 22, 2015 8:00:00 AM


Today we're excited to announce a major improvement that'll significantly reduce video allowance roadblocks for our customers.

We're constantly committed to making your video testimonial campaigns that much better. That's why earlier this week we increased video allowances across all plans.

This will enable you to capture many, many more videos!

Here's a speak peak at what's new:

On the plans & pricing page, you'll notice that all plans now include the ability to capture many, many more videos:

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Topics: Feature Updates

BootstrapFashion: Leading the Crowd-Sourced Fashion Design Movement in Style

Posted by Jacqueline S. on Jun 19, 2015 8:00:00 AM

Each month, Bravo is rewarding one new company with a free, one-year subscription of Bravo. If you're a new business and want to increase the success of your online marketing initiatives, you may be a perfect fit for our Startup Sweepstakes program. Learn more and apply.

BootstrapFashionYuliya Raquel is not only an award-winning celebrity fashion designer of plus-size fashions, but also the CEO of BootstrapFashion, a web-based fashion design platform that's taken the fashion industry by storm.

Yuliya and her co-founder, Don Straub, recognized the need for more affordable, easy-to-use tools to help designers simplify the design process while growing their businesses. Voila—BootstrapFashion was born.

Their system levels the playing field to empower all fashionistas by delivering apparel and accessory design tools to new and seasoned designers, dressmakers and sewing enthusiasts. 

What motivated you to start your own company?

I am committed to allow anyone, anywhere to design, make or purchase custom apparel and to transform an entire fashion industry.

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Topics: Startup Sweepstakes

Video Testimonial Tips: The Key to Effective Storytelling

Posted by Estee Shaw on Dec 25, 2014 11:03:00 PM

Video Testimonial TipsWhat makes a great story? What about it caught and held your interest?

We have a few video testimonial tips for effective storytelling. In the same way we use stories to pass on what's important, funny, or educational - your brand can be framing testimonials as another means to get your story out into the world.

An engaged storyteller

Testimonials aren't meant to be too long, and it's for a good reason. Viewers should be able to get a sense of what your brand does well from a quick, engaging story or anecdote. Unless you want them tuning out or clicking away, the storyteller should be passionate about what they have to share.

An audience is going to be able to tell if the person isn't too enthused, or, worse yet, being paid to give a scripted testimonial. They don't have to be a professional, like an actor, to get their point across. They simply need to be engaged with the topic, and it'll show through.

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Topics: Video Testimonials

Video Testimonial Best Practices: Tips for the New Year

Posted by Estee Shaw on Dec 19, 2014 1:43:00 AM

Video Testimonial Best PracticesNew year, new you - right? The same can be said for your brand. As we get in gear for 2015, here are some video testimonial best practices to make sure you start out on the right foot!

Get into the habit of asking

If 2014 wasn't the year of the testimonial for your brand, there's at least one easy fix - if you haven't already, get in the habit of asking.

The fear of being turned down is common, but the truth is that most clients are more than happy to help your brand out by recording a testimonial. People who are choosing to invest their time and money and stick with your product or service because they're happy with what you do are going to have no problem telling other people why they love what you do.

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Topics: Video Testimonials

What Makes a Good Video Testimonial? Secrets You Need to Know

Posted by Estee Shaw on Dec 18, 2014 3:06:00 AM

What Makes A Good Video TestimonialWhat makes a good video testimonial? When brought together, certain elements have the power to make a statement that'll stick with consumers. So, how does the magic happen?

Here's what you're going to need.

Concise video has the most impact

Each testimonial has a point to make. Whether the focus is on your brands great customer service, or an awesome feature that deserves a recommendation - each video should focus on one point, and only that point.

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Topics: Video Testimonials

Surprising Video Testimonial Benefits for You to Consider

Posted by Estee Shaw on Dec 12, 2014 6:05:00 AM

Video Testimonial BenefitsWhen we talk about video testimonial benefits - some are more obvious than others. Obviously video is great at doing what text, alone, can't. And with the ease of sharing and getting the word out about your brand from the people who love it the most, it's no wonder that testimonials have taken off.

But what about some of the less discussed benefits?

One of those benefits is the way testimonials solidify existing and new relationships with clients.

In order to receive video, you have to be engaged and actively reach out to your clients. In the process, you'll be getting to know more about them.

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Topics: Video Testimonials

3 Easy Ways You Can Boost Video Testimonial Effectiveness

Posted by Estee Shaw on Dec 10, 2014 8:01:00 AM

Video Testimonial EffectivenessWhat's the secret behind video testimonial effectiveness? We know there's a lot of power in allowing consumers to hear from their peers about brands, rather than trying to do all the talking, ourselves.

As effective as they are, there are some small ways you can give the testimonials you have a boost to make sure they're having the biggest impact.

Keeping it organic

The best video testimonials are the ones that don't sound salesy. There's no marketing jargon, or bland descriptors like, best deal ever. Brands find themselves getting into trouble when they deviate from guiding their clients, about things like how a testimonial should be formatted, to time limits, and start actively coaching them or strongly influencing them on what they should say.

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Topics: Video Testimonials

Tips For Video Testimonials: 3 Creative Ways to "Ask"

Posted by Estee Shaw on Dec 5, 2014 5:51:00 AM

Tips For Video TestimonialsThere are plenty of tips for video testimonials; specifically how to ask and receive great video for your site. Some of the more common ways include asking on your blog, and sharing the link to your site where they can record using a video testimonial app.

But what about in person testimonials? How can you be sure you're ready at a moments notice when someone has something great to say? Here are my tips so you're never unprepared!

Through social media

If your brand is active on social media, you're probably being presented with reviews and comments that would make great testimonials. The key to turning a glowing review into a testimonial is all in the asking. In order to make it happen, your brand should be on top of social media. Instead of asking after a review has been sitting for months, you'll want to get in contact with the person who left it sooner rather than later.

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Topics: Video Testimonials

How to Create a Video Testimonial Without Investing Hours of Time

Posted by Estee Shaw on Dec 3, 2014 9:24:00 AM

How To Create A Video TestimonialThere's plenty to be said about how to create a video testimonial - but how about creating testimonials that aren't a drain on time? Here are some tips on how to do it the easy, and right, way.

Choosing the right setting

Knowing ahead of time, the type of environment a video testimonial should be recorded in is key. If you're at an event or engagement with peers and are able to grab a testimonial on-the-fly, it's okay if it comes out looking a little rushed because you're mostly going for a quick clip in that type of situation.

But ideally, testimonials should be recorded in quiet, well-lit spaces. In an office, at home - wherever it may be, it's important that it's quiet so viewers can easily make out what's being said, and well-lit, so the person doesn't come across as suspicious.

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Topics: Video Testimonials

3 Things About Video Testimonials For Business Your Boss Should Know

Posted by Estee Shaw on Nov 28, 2014 2:47:00 AM

Video Testimonials For BusinessHaving a little trouble reaching your boss about using video testimonials for business? There can be a lot of reasons for their resistance. Sometimes it's discomfort with change, or simply not knowing enough about what makes video testimonials so powerful.

Either way, if it's your job to do the convincing, here's what they need to know.

Video does what text can't

Text testimonials an only do so much. They don't jump off the page, or offer a glimpse at a real consumer who has taken the time to talk about what your business gets right.

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Topics: Video Testimonials

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