We've said it before and we'll say it again – video testimonials play a critical role in establishing online credibility.
And it makes sense, since a testimonial that's visual and auditory vs. text-based can create a more meaningful connection between consumers (a key factor in why online video use has drastically increased over the past few years).
But should you actually go the third-party route and outright buy video testimonials to display on your website?
Sure – if you want to lie to consumers and damage your brand credibility in the process.
Here are some drawbacks with paying for video testimonials: